Carrier billing helps you increase your conversion rate, acquire new customers and get them to make more payments. In order to make sure customers who want to use carrier billing most have an easy time navigating to the payment method, consider implementing the following best practices to improve the payment experience with carrier billing.
Notify users when you launch carrier billing. After you have launched carrier billing, users need to know that a new payment method is available in order to start using it. Send a Push SMS notification, in-app notification and email campaign to users who have not made purchases with other payment methods before.
Default to carrier billing on mobile devices. Carrier billing does not require users to enter any information about themselves, which makes it the most frictionless checkout method on mobile devices. Display carrier billing as the default payment method when you detect that a user is browsing your service on a mobile device.
Default to carrier billing for repeat purchases. If a user has already made a payment with carrier billing, they likely want to use the same payment method again in the future. When a repeat customer enters the checkout flow, show them carrier billing as the first payment method on the selection screen.
Highlight locally relevant payment methods. While credit cards and PayPal are popular in Western markets, they are less used in other regions of the world. For example, in the Philippines, carrier billing is the most popular payment method for digital transactions, according to Superdata Research. Review your data on countries where traditional payment methods are seeing least usage and display local alternatives (including carrier billing) as first options to the customer.
Don’t ask for user information up front. Unlike credit cards, users do not need to enter any information (other than their phone number) during the checkout process. Move the registration process and asking additional information from the user to after the checkout has been done.
Explain to the user how the purchase is made. For users who have not paid via carrier billing before, it helps to highlight what the benefits of the payment method are. For example, you can add the following text to your checkout window: “Charge the payment quickly and securely from your prepaid SIM card or add it to your postpaid telco bill. No sign-up or registration needed!”
Use easy to understand payment buttons for carrier billing. Users will most likely not know what Fortumo is, but they will understand what “Pay by Mobile”, “Pay by SMS” or “Pay with Vodafone” (that is, their own mobile provider) means. Use this type of wording on your payment buttons for carrier billing.
If possible, display the telco logos of each country to users entering the checkout flow from that country. We can provide you with up to date telco logos, please get in touch if you are interested in using them.
We have also created a checkout button for carrier billing that your design team can easily modify to place on your page: